Orkla Group unveils new logo

orkla group new old logo history

The Norwegian consumer goods giant – Orkla Group – has introduced a new logo that comprises of a star symbol with a swoosh and a new wordmark featuring a more contemporary typeface with lowercase characters. According to an Orkla official, the logo “clearly communicates the company´s new future and strategy”.

The old Orkla logo incorporated a bear carrying a hatchet.

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