J.C. Penney reverts to original logo under CEO Mike Ullman

J.C. Penney logo

A J.C. Penney spokesperson has announced that the company has decided to bring back its “classic” logo which, according to a study, is still “overwhelmingly” preferred by brand loyal customers. The new “JCP” logo was introduced under ousted CEO Ron Johnson, featuring red and blue boxes and a “shortened” name. The company lost $985 million in 2012 under Johnson, due to which he was replaced by Myron “Mike” Ullman.

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