The Story of the Nike Logo

The Story of the Nike Logo

Nike is currently the world’s largest seller of athletic footwear. The company’s line of shoes badly needed a logo in 1970. They were hunting for an emblem that will strengthen the brand and the relationship with its customers. The top ...

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20 Most Iconic Funk, Hip Hop and Rap Logos in History

20 Most Iconic Funk, Hip Hop and Rap Logos in History

Funk, hip hop and rap – although closely related to each other – are certainly three of the most influential and exciting music genres in the past four decades. These genres have also given birth to some highly innovative artistic ...

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ICC World Test Championship 2017 logo unveiled

ICC World Test Championship 2017 logo unveiled

International Cricket Council (ICC) launched the logo for World Test Championship 2017 in Abu Dhabi on October 12. It has been designed by Bulletproof, a well-known brand consultancy firm based in London and New York. According to the organization’s chief ...

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The Royal Academy of Engineering unveils new logo

The Royal Academy of Engineering unveils new logo

The Royal Academy of Engineering has recently introduced a new “3D” logo which has been designed by the London-based brand consultancy firm Firedog. Compared to the old version, it features more contemporary typography, while the flint hand axe symbol is ...

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Kansas City gets new logo

Kansas City gets new logo

The Kansas City has unveiled a new logo on Thursday, October 11 at Kansas City Design Week 2013. Replacing the old “heart-shaped-fountain” logo which had been in use for more than 20 years, the new brand consists of interlocked letters ...

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J.C. Penney reverts to original logo under CEO Mike Ullman

J.C. Penney reverts to original logo under CEO Mike Ullman

A J.C. Penney spokesperson has announced that the company has decided to bring back its “classic” logo which, according to a study, is still “overwhelmingly” preferred by brand loyal customers. The new “JCP” logo was introduced under ousted CEO Ron ...

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